With so many people attending Dreamforce San Francisco (Over 171,000 last year), many smaller companies took the opportunity to set up pop-up shops in the surrounding area. Pop-Up shops are a way for brands to reach customers on the ground without having to commit to a brick and mortar. Often set up in fully functional retail spaces all that is left to bring are the products, retail workers, and printed branding materials, that’s where large scale printing comes in.
At Dynamite Digital, we handle the last part of that of that equation. Large format printing allows for you to turn an empty shell into a fully branded retail space in a matter of hours and is easy to take down too. Let’s have a quick look at how the process works works.
Right below, you can see the empty space, ready to be transformed and put to use. There is plenty of good lighting, clean surfaces, and a fair amount of room for a pop-up. Printed graphics are best installed on clean flat surfaces with minimal texture. When deciding what materials to print your graphics on, we always consider what type of surface they will be installed over. This type of modern space provides the perfect canvas for any kind of printed graphic designs but for this project, we will be using adhesive vinyl primarily.
Bellow, we get a good look at how the designer breaks down the retail space and plans out the graphics. This is a great example because of everything is exactly to scale according to the measurements of the room (measurement are extremely important for large format printing) and the colors are all exact. Once the design is all squared away, the graphics saved as vector files, and all the measurements are accounted for, we can begin printing!
The final step before the pop-up can begin is the graphic installation. For seamless graphics that will stay on the wall, it is important to hire a professional graphics installer. Bellow, we see can see the aftermath of everyone’s work, from the designer to the installer.
Everything you see here is printed on adhesive vinyl, then laminated for protection against scuffing and easy installation. We even wrapped 100 metal cans in vinyl!
Brainrider’s pop-up lasted the full duration of Dreamforce 2017. We are pleased to hear that everything went well and they were very happy with our work.