Businesses large and small all need retail graphics – from adhesive vinyl on the front door and windows to a large company logo on a corporate office – signage is paramount. Consumers need to know a business’s hours of operation, their logo, the services they provide and get the essence of the company’s brand.
The first chance a business has to impress a prospective customer is the outside appearance of the storefront. The goal has to be a creative, eye-catching design that draws people in and also conveys a message. The business name, logo, any relevant art, and informational graphics (address, hours of operation, etc.) are all great options.
There are few graphics more important than the registration area. Most offices have a dimensional-cut rigid graphic or adhesive vinyl graphic with their name and logo, but retail stores need branding too. Graphics throughout a retail area, from product areas to point-of-purchase, can greatly improve consumer success.
Adhesive vinyl adds a splash of color and a touch of class to product displays. Whether it’s a background for a variety of products or a specific graphic highlighting a new item, messaging customers in the product area is essential. Having a retail graphics partner who can provide quick-turn replacements when a company launches a new product or wants to try a new strategy can make a huge difference.
One final chance to catch a customer’s eye is at checkout, a great area for backdrops and bar front graphics.
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